The Business Side: Toby Keith's Ventures and Investments

Toby Keith's I Love This Bar & Grill is a chain of themed restaurants inspired by his music and persona. The establishments feature Southern-inspired cuisine, live music, and a vibrant atmosphere.

Restaurant Chain

Keith has capitalized on his brand by offering a range of merchandise, including clothing, accessories, and memorabilia, sold through his official website and at concerts.


He founded his own record label, Show Dog Nashville, to nurture emerging talent in the country music industry. The label has signed notable artists such as Trace Adkins and Randy Houser.

Record Label

Keith has invested in music publishing, acquiring rights to songs and earning royalties from their usage in various media outlets.

Music Publishing

Beyond his entertainment ventures, Keith has made investments in real estate, including properties in Nashville and Oklahoma.

Real Estate

He has ventured into film and television production, producing projects such as the movie "Broken Bridges" and the TV show "Toby Keith's America."

Television Productions

Keith has partnered with distilleries and breweries to release signature alcohol brands, including his Wild Shot mezcal and his own line of beers.

Alcohol Brand's 

Toby Keith has collaborated with various companies for endorsements and partnerships, leveraging his celebrity status to promote products and services.

Corporate Partnerships

He has established charitable foundations and participated in philanthropic initiatives, using his resources and influence to support causes such as veterans' organizations and disaster relief efforts.

Charitable Endeavors

Keith has diversified his investments across various industries, including technology, hospitality, and entertainment, to secure his financial future and expand his wealth beyond music.

Investment Portfolio